International Trade Centre Showcases Sustainable Coffee Development at World of Coffee Geneva 2025

The International Trade Centre (ITC) is highlighting its expertise in sustainable coffee development at the World of Coffee Geneva 2025, Europe’s largest coffee trade show. ITC has been working closely with the International Coffee Organization and regional institutions to support coffee value chains and small and medium-sized enterprises (SMEs) in Latin America, Africa, and Asia.

Key Highlights:

– Sustainable coffee growth*: ITC supports building resilience, competitiveness, and sustainable value chains for SME development.

– Value addition and technical capacity building: ITC invests in value addition, technical capacity building, regional trade, and youth and women-led entrepreneurship.

– Partnerships and collaborations: ITC collaborates with coffee sector stakeholders from various countries, including the Democratic Republic of the Congo, Ethiopia, Ghana, and more.

Quotes from Key Stakeholders:

– ITC Executive Director Pamela Coke-Hamilton: “Coffee is more than a commodity – for the many small businesses we support, improving quality, processing at origin, and meeting sustainability requirements means they’re able to adapt to changes and compete at the global level.”

– ICO Executive Director Vanusia Nogueira: “No one can tackle the coffee sector’s challenges alone. We need expertise, funding, capable people, and strong partnerships for collective action.”

– Uganda’s Minister of State for Agriculture, Hon. Bwino Fred Kyakulaga: “Uganda reaffirms its commitment to transform its export trajectory through strategic value addition, with coffee being a primary driver.”

Visit ITC at World of Coffee Booth 1359 to taste unique coffees, connect with producers, and learn about ITC’s sustainable coffee initiatives.