Public Relations has been an established industry for many years. As the world develops, brands also develop and look for better means to expand their reach by collaborating with channels such as newspapers, magazines, and others to shape perceptions. In this digital world, PR has followed suit and has made changes such as promoting brands through online news sources, blogs, and websites.
Of recent, Content Marketing just became prominent. It is also in the business of raising brand awareness for a company through strategic approach and this is achieved through infographics, influencers, testimonials, and customer reviews, etc.
In the end, Public Relations and Content Marketing both aim to increase brand exposure and gain mentions of the company.
When choosing between Public Relations and Content Marketing, it is important to know that combining both can be the most effective approach for achieving exactly what you want for your business.
While Content Marketing can help right away, Public Relations can take things to the next level by providing journalists and writers with stories they can use right away.
Instead of competing, Content Creators and Public Relations professionals can collaborate to maximize a brand’s potential and increase awareness.