Author: prtimesafrica

  • Egypt: Spate of Free Speech Prosecutions

    Egypt: Spate of Free Speech Prosecutions

    Human Rights Watch (HRW)
    News Update 
    Egypt: Spate of Free Speech Prosecutions
    Freedom of Expression Under Relentless Attack
    BEIRUT, Lebanon, August 30, 2024/ — The Egyptian authorities have in recent weeks arbitrarily detained and referred for prosecution at least four critics of the government on charges stemming solely from their legitimate exercise of freedom of expression, as part of their work, in a fresh assault on freedom of expression, eight organizations, including Human Rights Watch, said today. Those prosecuted include two detained journalists and a researcher living in exile.

    The authorities have employed incommunicado detention, abusive pretrial detention, and unsubstantiated terrorism-related charges against the critics. The family of one detainee alleged that he was tortured. Harsh repression has stymied freedom of expression and independent media in recent years, despite the government’s claims that it is pursuing reforms.

    “Egypt cannot turn a new page without respecting freedom of expression, which is part and parcel of promoting other political and economic rights,” said Bassam Khawaja, deputy Middle East and North Africa director at Human Rights Watch. “Egypt should urgently cease targeting critics and immediately release those unjustly detained.”

    Authorities detained Ashraf Omar, a political satire artist, on July 22, 2024. Al-Manassa, an independent news site where Omar publishes cartoons, and his family said that security forces belonging to the Interior Ministry’s National Security Agency (NSA) arrested him during a late-night home raid. Omar’s wife, Nada Moogheeth, said in public statements that CCTV video showed a group of people in civilian clothes and others in police uniforms arriving in two minibuses, raiding the house, and leaving with Omar blindfolded 40 minutes later. They then took him to an undisclosed location where he was held for more than 48 hours. Omar’s wife later declared that NSA officers had tortured him, including by threatening to subject him to electric shocks.

    On July 24, security officials brought Omar to the Supreme State Security Prosecutors Office in Cairo, a branch of Egypt’s public prosecution known for its abuses and responsible for keeping thousands of peaceful activists and journalists in pretrial detention for months or years without evidence of wrongdoing. Omar’s lawyer and prominent human rights defender Khaled Ali said that prosecutors ordered Omar detained on charges of “joining a terrorist group,” “misusing social media,” and “spreading false news,” charges that the prosecution frequently uses to lock up actual or perceived critics.

    On July 16, security forces raided the home of journalist Khaled Mamdouh in Cairo and arrested him late at night. The Association for Freedom of Thought and Expression, an independent organization, said members of the security forces searched Mamdouh’s apartment and seized his electronic devices without revealing their identity or presenting a judicial warrant.

    Mamdouh’s lawyer, Fatma Serag, said authorities kept Mamdouh in secret detention for five days and then presented him to the prosecutors on July 20, recording the official date of his arrest on that same day. She said in an August 8 news conference that the home raid was “terrifying” and that security forces surrounded Mamdouh’s apartment for six hours and briefly detained his son.

    The prosecution has kept Mamdouh in pretrial detention since July 20. His lawyer said prosecutors have not presented any evidence of criminal wrongdoing but charged Mamdouh with belonging to an unnamed “terrorist group” and “spreading false news.”

    Serag said Mamdouh is being held in Abu Za’abal prison, where prosecutorial hearings for pretrial detention renewal are conducted through a video conference system. Human Rights Watch documented that this abusive method of renewing pretrial detention – without bringing the detainee before a judge – severely undermines due process. It prevents a judge from assessing the legality and conditions of detention as well as the detainees’ wellbeing, and violates several fair trial guarantees, including the right to legal counsel.

    Human Rights Watch spoke to a third journalist, who previously worked with Mamdouh for the Arabic Post, who said he fled the country in the last week of July for fear of arrest after Omar and Mamdouh were detained. He said security forces were looking for him and raided his home after he fled. The journalist had already been arbitrarily detained in 2018 for over two years in a case stemming from his legitimate work as a journalist.

    In early July, the prosecution referred Abdelrahman Mahmoud Abdou, a researcher and journalist also known as Abdelrahman Ayyash, to trial. The indictment states that Ayyash was charged, alongside four others, with “leadership of a terrorist group,” while 41 others were charged with joining or financing the unnamed group.

    Ayyash, who is living in exile, said human rights lawyers obtained the case file and notified him, but that he has not received formal notice of the charges. The indictment describes Ayyash as a “supervisor” at the Arabic Post even though he said he quit his job there in 2018. Ayyash was employed as a senior research assistant at Human Rights Watch between August 2018 and September 2021. After leaving Human Rights Watch, Ayyash joined the Washington, D.C.-based Freedom Initiative, and he currently serves as an independent consultant for the Middle East Democracy Center. Ayyash has also contributed to publications at several organizations, including the Carnegie Endowment for International Peace, Century International, and the Arab Reform Initiative.

    Security forces previously raided Ayyash’s family home in July 2022 and detained his father, after questioning him about Ayyash’s human rights and political activism. His father was referred to trial on unsubstantiated charges of possessing printed materials and information undermining the constitution, and was detained for several months. A court acquitted him in November 2022.

    On July 16, the Interior Ministry stated it had detained a man it claimed was responsible for displaying criticism of President al-Sisi on a billboard screen in Giza, which went viral on social media. Such criticism is protected peaceful free expression that should not be penalized, the organizations said.

    Under the government of President Abdel Fattah al-Sisi, freedom of expression, including media freedom, has faced relentless attacks for years. Egypt regularly ranks among the countries with the most journalists in detention, with the International Committee to Protect Journalists finding it accounted for more than 13 percent of the world’s detained journalists as of 2023. Mainstream media are severely curtailed in Egypt, and the few remaining media websites face government restrictions and harassment. Egyptian authorities have previously abused terrorism laws to prosecute journalists, activists, and critics.

    Egypt is a state party to international instruments guaranteeing the right to freedom of expression, including the International Covenant on Civil and Political Rights (article 19) and the African Charter on Human and Peoples’ Rights (article 9).

    “Attacks on freedom of expression in Egypt must end,” said Said Benarbia, Middle East and North Africa director at the International Commission of Jurists. “Instead of muzzling independent, critical, and dissenting voices through arbitrary detentions and prosecutions, the Egyptian authorities must ensure that all individuals are able to participate in public debate and openly express their opinions and criticism of State institutions and officials without intimidation or reprisal.”

    Signatories:

    1. Human Rights Watch
    2. International Federation for Human Rights (FIDH)
    3. DAWN
    4. EuroMed Rights
    5. International Commission of Jurists
    6. FairSquare
    7. IFEX
    8. Middle East Democracy Center (MEDC)
    Distributed by APO Group on behalf of Human Rights Watch (HRW).

     

    SOURCE
    Human Rights Watch (HRW)

     

  • TikTok Announces Industry-First Sub-Saharan Africa Safety Advisory Council

    TikTok Announces Industry-First Sub-Saharan Africa Safety Advisory Council

    TikTok
    NEWS UPDATE
    TikTok Announces Industry-First Sub-Saharan Africa Safety Advisory Council
    The entertainment platform also prioritises community safety education with its latest #SaferTogether campaign
    NAIROBI, Kenya, August 22, 2024/ — TikTok (www.TikTok.com) is taking major steps to boost safety on its platform across Sub-Saharan Africa with the launch of its inaugural Safety Advisory Council and the expansion of its #SaferTogether community education campaign. By partnering with key stakeholders, including policymakers, members from academia, NGOs, and community leaders, TikTok aims to foster a collaborative approach to ensuring a secure and positive platform environment. This announcement was made at TikTok’s Safety Summit held in Nairobi, Kenya.

    A Continuous Investment: The Safety Advisory Council 
    Since 2020, TikTok has established nine regional Safety Advisory Councils alongside the U.S. Content Advisory Council, each composed of experts in areas such as youth safety, free expression, and hate speech. These councils play a vital role in shaping TikTok’s policies, product features, and safety processes, ensuring the platform remains responsive to evolving challenges.

    The newly launched Sub-Saharan Africa Safety Advisory Council will further this effort by bringing together local experts who will collaborate with TikTok to develop forward-looking policies and address regional safety concerns. Their input will help TikTok manage current issues and anticipate future challenges, reinforcing the platform’s commitment to user safety and fostering a positive online environment.

    Members of the Sub-Saharan Africa Safety Advisory Council are: 

    • Prof Guy Berger, Rhodes University (South Africa)
    • Dennis Coffie, Content creator (Ghana)
    • Peter Cunliffe-Jones, University of Westminster Visiting Research Fellow (UK)
    • Aisha Dabo, Co-Founder and coordinator of AfricTivistes (Senegal)
    • Lillian Kariuki, Founder and Executive Director of Watoto Watch Network (Kenya)
    • Dr Akinola Olojo, Expert on preventing and countering violent extremism (Nigeria)
    • Prof Medhane Tadesse, Policy academic on peace and security issues (Ethiopia)
    • Berhan Taye, Independent Researcher (Ethiopia)

    With the launch of the Sub-Saharan Africa Safety Advisory Council, we are demonstrating our commitment to including expert African voices in our Trust and Safety work. This group of leaders was chosen for their broad range of expertise and experience, and we look forward to working with them over the coming years.” – Valiant Richey, Global Head of Outreach and Partnerships, Trust and Safety, TikTok

    #SaferTogether: A Community-Centric Approach 
    This iteration of the #SaferTogether campaign is designed to engage the community actively in promoting a basic understanding of the platform’s community guidelines and safety features. This initiative will include workshops, social media outreach, and partnerships with key stakeholders to raise awareness about the importance of following TikTok’s community standards. The campaign aims to foster a collaborative effort to ensure a secure environment for creative expression.

    Fortune Mgwili-Sibanda, Director of Government Relations & Public Policy for Sub-Saharan Africa emphasised, “The community empowerment campaign highlights the importance of safety being a shared responsibility. This part of the campaign will speak directly to the TikTok community, to join us in making TikTok a safer space for all by ensuring they follow the Community Guidelines and use the safety features available to them. With the additional layer that the Safety Advisory Council presents, we believe that safety can be achieved, collectively.”

    Understanding TikTok’s Community Guidelines 
    TikTok’s Community Guidelines (https://apo-opa.co/4dT5vdm) are integral to the platform’s safety efforts. Developed through comprehensive research and input from various stakeholders, including safety experts and community members, these guidelines set the standard for acceptable behaviour and content on the platform. They are designed to foster a safe and welcoming environment, ensuring that everyone can express themselves freely and creatively while staying protected from potential harm. The guidelines are continuously updated to address emerging safety concerns and support a respectful online community.

    Impact of the #SaferTogether Partnerships in Sub-Saharan Africa 
    In Kenya, TikTok has so far achieved remarkable milestones with its flagship #SaferTogether workshops (https://apo-opa.co/3Ayt4cZ). 

    • Reaching students and youth aged 13 to 24 from secondary schools to universities
    • Conducting workshops in 26 out of 47 counties across Kenya, these workshops continue to encourage best practices on online platforms
    • Workshops have also benefitted over 64,000 students, more than 467 parents, and 346 teachers

    In 2022, the #SaferTogether workshops and campaign launched in Nigeria.

    Earlier this year, TikTok announced the official partnership with the African Union Commission’s Women, Gender, and Youth Directorate (https://apo-opa.co/3XhbDGU) (WGYD) at the inaugural TikTok Safer Internet Summit in Ghana. This partnership will help deliver digital literacy programmes across Africa, guiding young people and their caregivers on how to diversify their livelihoods using digital platforms, in a safe and engaging way.

    Safaricom has been a long-standing strategic partner of TikTok, collaborating on a number of mobile and network initiatives over the past several years, including TikTok data bundles and participating in the #LevelUpAfrica Creator event. In light of these ongoing collaborations, Safaricom expressed strong support for TikTok’s recent efforts to enhance online safety in Africa. “At Safaricom, we see the internet as a resource that everyone should have access to, safely. Having witnessed the announcement of the TikTok Safety Advisory Council and the launch of the #SaferTogether campaign, we commend TikTok’s efforts in bringing together various stakeholders for a common goal – ensuring online safety and promoting the safe use of its platform across Africa,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.

  • What can PR learn from the public sector’s approach to equality?

    What can PR learn from the public sector’s approach to equality?

    What can PR learn from the public sector’s approach to equality?

    Public relations and comms agencies, among most other private sector companies, take pride in adopting ways of working that benefit clients, customers and employees.

    Meanwhile, public sector organisations are considered bound by bureaucracy, which contrasts with the fast-paced world that is agency life.

    Its entirely possible that red rape restricts progress, but perhaps the private sector should look to implement some of the government-enforced measures that positively impact those from underrepresented or disadvantaged groups?

    Avoid ticking a box

    With equality, diversity  and inclusion (EDI) initiatives at risk of being a box-ticking exercises, agencies should consider equality impact assessments (EIA) as a blueprint for change, following in the footsteps of their public sector counterparts.

    An EIA is a systematic process used to evaluate the effects of policies, procedures, or practices on different groups of people, ensuring that no group is disproportionately disadvantaged. They are widely adopted across the public sector as a way of facilitating and evidencing compliance with the Public Sector Equality Duty, part of the Equality Act 2010.

    The process typically involves:

    • Identifying purpose and objectives

    • Gathering and analysing relevant data to assess its potential impact on various social identity groups

    • Consulting with stakeholders to gather insights and feedback

    • Developing strategies to mitigate identified negative effects

    • Continuous monitoring and reviewing to ensure ongoing fairness and inclusivity.

    To ensure practising what you preach, PR and comms agencies should consider the breadth of policies, processes, and practices that could benefit from implementing EIAs, or a comparable methodology. For example, by prioritising data collection and analysis, they could better evaluate the impact of their campaigns on their target demographic, rather than relying on an inflated figure indicating potential reach via the media. A more proactive approach could be to make data-driven decisions during the campaign planning process rather than wait until it has already hit the press.

    Benefit from improved EDI

    Many well-known consumer brands make PR blunders and face backlash from members of the impacted audience and their allies, so agencies would benefit from using relevant insights to help mitigate any potentially harmful messaging. The same could also be carried out internally through employee surveys, anonymous feedback options, employee resource groups forums, and stay and exit interviews, to name a few.

    Questions to consider are:

    • Does your new hybrid working policy impact full-time and part-time employees equitably?
    • Is the number of employees affected by redundancies fair across all social identity groups, bearing in mind their representation across the agency?
    • Can all employees benefit from salary benchmarking and bonus awards equally?

    For agencies with plenty of room for improvement that don’t know where to start, it’s worth a reminder of the nine protected characteristics that should be the focus of EIAs:

    1. Age
    2. Disability
    3. Gender reassignment
    4. Marriage and civil partnership
    5. Pregnancy and maternity
    6. Race
    7. Religion or belief
    8. Sex
    9. Sexual orientation

    However, it’s worth bearing in mind that these traits do not take into account other factors that agency leaders may wish to consider, such as socio-economic background, caregiver status, education, neurodivergence, cultural background, and immigration status.

    With pressure mounting for agencies to create and maintain truly diverse, inclusive, and equitable environments for its employees, while ensuring the client work is also reflective of its ED&I-related values, it can be a challenge for leaders to continuously improve their agency’s policies and practices for the benefit of both. EIAs provide a structured template to reduce the risk of underrepresented being disproportionately disadvantaged.

    Written by

    Ruby Kite, talent and inclusion lead at The PHA Group

  • Emirates returns to Nigeria from 1 October Airline to resume daily operations to Lagos offering unrivalled connectivity for Nigerian travellers

    Emirates returns to Nigeria from 1 October Airline to resume daily operations to Lagos offering unrivalled connectivity for Nigerian travellers

    Dubai, UAE, 16 May, 2024 – Emirates will resume services to Nigeria from 1 October 2024, operating a daily service between Lagos and Dubai, and offering customers more choice and connectivity from Nigeria’s largest city to, and through, Dubai.

    The service will be operated using a Boeing 777-300ER. EK783 will depart Dubai at 0945hrs, arriving in Lagos at 1520hrs; the return flight EK784 will leave Lagos at 1730hrs and arrives in Dubai at 0510hrs the next day. Tickets can be booked now on emirates.com or via travel agents.

    Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said, “We are excited to resume our services to Nigeria. The Lagos-Dubai service has traditionally been popular with customers in Nigeria and we hope to reconnect leisure and business travellers to Dubai and onwards to our network of over 140 destinations.  We thank the Nigerian government for their partnership and support in re-establishing this route and we look forward to welcoming passengers back onboard.”

    With the resumption of operations to Nigeria, Emirates operates to 19 gateways in Africa with 157 flights per week from Dubai, with further reach to an additional 130 regional points in Africa through its codeshare and interline partnerships with South African Airways, Airlink, Royal Air Maroc, Tunis Air, among others.

    As a major economic hub in Africa, Nigeria and the UAE have built strong bilateral trade relations over the years, headlined by Lagos as the nation’s commercial centre. With the resumption of daily passenger flights, the airline’s cargo arm, Emirates SkyCargo, will further bolster the trade relationship by offering more than 300 tonnes of bellyhold cargo capacity, in and out of Lagos every week.

    Emirates SkyCargo will support Nigerian businesses by exporting their goods via its state-of-the-art hub in Dubai, into key markets such as the UAE, Malaysia, Hong Kong, and Bahrain, among others with key anticipated commodities such as Kola Nuts, food and beverages, and urgent courier material. Emirates SkyCargo will also import vital goods such as pharmaceuticals and electronics as well as general cargo from key markets such as the UAE, India and Hong Kong. Keeping trade flowing seamlessly, these goods will be transported quickly, efficiently, and reliably via the airline’s multi-vertical specialized product portfolio. 

    The Emirates Boeing 777-300ER serving Lagos will operate with 8 First Class suites, 42 Business Class seats, and 304 seats in Economy Class. Offering the best experience in the sky, passengers can dine on regionally inspired multi-course menus developed by a team of award-winning chefs complemented by a wide selection of premium beverages. Customers can tune in to over 6,500 channels of global entertainment, including 23 Nigerian movies, in addition to series and other content on ice, Emirates’ award-winning inflight entertainment system.

    *All times are local.

  • 3 Ways PR Pros Can Support Clients Through Supply Chain Challenges

    3 Ways PR Pros Can Support Clients Through Supply Chain Challenges

     

    3 Ways PR Pros Can Support Clients Experiencing Supply Chain Challenges

    Minimize shortages and delays by planning ahead 

    During times like these, the best PR defense is a good offense. When we’re proactive, we can minimize many of the problems that hiccups in the supply chain cause our clients and their customers. Check in with your clients regularly about what they have in stock and what will be delayed. Sold-out or waitlisted products are always newsworthy, and learning about them right away helps you craft a more effective story or pitch around them.  

    If your client regularly sends products to celebrities or influencers, encourage them to order supplies in bulk. You’ll ensure that you always have what you need on hand, and your clients will save by stocking up. Keep an eye on your sample inventory so you can request more products from your clients when you’re running low. But you have to be flexible — consider pausing your sample sends when supply chain challenges are at their peak. 

    Expanding shipping options can also help your clients on the offensive as they fight supply chain challenges. Adding a delayed shipping option can help ease the impact of shortages and delays on the customer — and if shipping is free or comes with an extra discount, you can turn that into content for your client. 

    Communication with customers is key 

    A good offense goes a long way, but we must also be ready with defensive tactics. Clear and consistent communication is your best strategy no matter what. 

    Don’t be afraid to be honest with your client’s customers when supply chain challenges arise. You have an established relationship with their customer base, and relationships are built on trust. This is a time to be completely transparent. 

    Advise your client’s web team to keep their online store current with banners or prominent messaging that alert consumers when items are running low or back-ordered. In addition, make sure they update their website with accurate shipping and delivery times. Customers always prefer to learn about supply issues before they place their orders. 

    Refine your message about supply chain challenges and over-communicate with your client’s audience to maintain their trust. Request that your client regularly updates you about out-of-stock items and when customers can expect them to return. Brainstorm with your team about ways to reposition these delays and drum up demand for unavailable products. 

    Go above and beyond to win customer satisfaction despite supply chain challenges

    Do whatever you can to win over customers frustrated by shipping delays, items that are out of stock, or increasing prices. Be prepared with responses for people who reach out on your client’s socials, but leave the actual customer service up to your client. Talk with them about the possibility of adding a bonus item to delayed orders or covering shipping costs. That consideration often makes a customer even more loyal than before. 

    Amidst shrinking inventory and rising prices, direct customer attention towards lower-priced items, bundles, or slow-selling products with lots of inventory. Craft pitches around these items for media outlets or turn them into social media content for a direct link to your client’s audience. This can boost traffic and visibility when top-selling products are out of stock, and create loyal users for each product regardless of supply chain challenges.

    Make sure your client knows that dealing with upset customers personally and with empathy is the best path forward. Stick to your press plan, but be mindful of audience sentiment as your client deals with delays and shortages. If complaints are especially high, you might consider doing something to boost morale, like giving away free products or bundles. Your team is on the front line for your clients, so maintaining a happy customer base goes a long way in persevering through supply chain challenges. 


    Experts predict that supply chain challenges may show some improvement this year in certain sectors. Kinks in the supply chain will be short-lived, but being proactive and transparent as your client works through them is key. This enables you to avoid long-lasting repercussions to your client’s brand and reputation.

    Dr. Liia Ramachandra

    Dr. Liia Ramachandra

    Dr. Liia Ramachandra, PharmD, Ph.D., is the CEO and founder of EpiLynx by Dr. Liia. Her struggle with celiac disease inspired her to create a skincare line offering products for customers with sensitive skin.
  • What Is Green PR? How to Promote Environmental Initiatives and Avoid Greenwashing

    What Is Green PR? How to Promote Environmental Initiatives and Avoid Greenwashing

     

    What Is Green PR? How to Promote Environmental Initiatives and Avoid Greenwashing

    Written By:

    The global climate crisis is (and should be) at the forefront of so many people’s minds, which is why so many brands, regardless of niche, are prioritizing and implementing eco-friendly practices. For PR pros, this means adapting your strategy to incorporate these environmental initiatives, even if it’s outside your comfort zone.  To execute green PR correctly, you’ll have to avoid greenwashing and remain committed to true sustainability. 

    What Is Green PR? 

    Green PR is a form of public relations focused on a brand’s environmental impact. It highlights sustainability initiatives, any eco-friendly switches the company’s making (like in packaging, shipping, or manufacturing), and climate-focused philanthropy efforts. 

    As with all PR, the main goal of green PR is to increase brand visibility and improve your client’s reputation — the only difference is the focus on the client’s sustainability

    You can use green PR tactics in conjunction with your usual press strategies to maximize the impact of your pitches and campaigns. Focusing on eco-friendly practices opens up a whole new world of media opportunities, from sustainability-focused press placements to awards from organizations working to improve the climate crisis. And you can even leverage these results to further cement your client’s status as a green company and position them as a leading force of sustainability within their niche. 

    Wait…Is Green PR Different From Greenwashing? 

    Greenwashing is when a brand uses sly marketing strategies to look sustainable…when it’s really anything but. 

    Usually, a company that’s greenwashing:

    • Uses vague language (Ex: saying something is “natural” or “made with clean ingredients”)
    • Avoids transparency around their supply chain
    • Focuses on one small sustainable change to distract from other harmful practices (like calling out their use of organic cotton even though the majority of their products use polyester)

    Greenwashing sometimes originates from a client’s marketing team and not PR pros, so you need to be on the lookout for these tactics and nip them in the bud! 

    As the climate crisis continues, audiences are getting more and more educated on true sustainability and greenwashing. They know what to look for and will stop supporting brands that engage in greenwashing. It’s like red flags on a dating app — people will spot those icky tactics and immediately move on. 

    Instead, stick to authentic, value-based green PR strategies. These will help you avoid greenwashing accusations and build a loyal, eco-friendly customer base.

    Why Is Green PR Important Regardless of Your Niche? 

    One of the most powerful parts of green PR is that it applies to every niche. All businesses have a responsibility to the environment. But if you’re not sure of the connection to your corner of the industry, here are three ways green PR is essential to success in any niche. 

    Consumers Want to Support Brands that Align with Their Values on the Climate Crisis 

    Consumers aren’t okay with buying products based on first impressions anymore. They want to support brands that align with their values and will do the research necessary to ensure their purchases feel true to them. PR pros can grab their attention (and make that research much easier) by focusing on green PR and getting your client’s sustainability initiatives into the biggest publications. 

    It’s all about creating compelling, engaging stories that show how the environment is at the top of your client’s priorities. Focus on the positive impacts of your client’s initiatives, both on a global and personal level. 

    Sure, some people don’t particularly care about purchasing sustainable products. But you will have far more success as a PR pro when you focus on the people who do care. And honestly? Those indifferent folks will come around to team green eventually.

    Your Client Will Reach New Audiences 

    People who are truly committing to a sustainable lifestyle are ready to jump ship from their tried-and-true brands if their practices aren’t up to snuff. Your green PR efforts could convert new customers who may have never made the switch but are looking for eco-friendly brands. 

    You can also add environmentally-conscious consumers to your client’s target audience once you start to implement green PR practices. Say you represent a beauty brand targeting people 18-30 who want a dewy, minimalist aesthetic. With green PR, you can go beyond that group to capture the attention of eco-conscious consumers regardless of age demographic or desired look. 

    It Improves Your Client’s Reputation 

    Adding “environmentally friendly” to your client’s list of attributes is huge in creating a positive brand image. Both existing and potential customers will appreciate this update and will recognize the good your client is doing for the planet. 

    When green PR is done effectively, you can earn your client the stamp of approval from publications and organizations focused on healing the planet. If sustainability initiatives are rare in your niche, you’ll solidify your client’s status as an innovator in the industry, which will help you maintain the spotlight far beyond the next news cycle. 

    How to Avoid Greenwashing In Your Green PR Efforts 

    Green PR is incredibly effective, but you run the risk of greenwashing when executing a new strategy. Forget preventing greenwashing from your clients — you could greenwash a developing campaign unintentionally! Read on for five ways you can avoid accidental greenwashing in your green PR efforts.

    Use Concrete Data in Your Pitches

    Using concrete facts and data is always a good idea when pitching, but it’s crucial to avoiding greenwashing in a green PR pitch. Before reaching out to the media, make sure you have your facts nailed down 100%. Verify everything with your client or the third party they partner with for environmental certifications. 

    When writing pitches or campaign materials, focus on clear communication. Eco-conscious consumers can see through ambiguous language, exaggerated statements, and confusing jargon to spot greenwashing. All of these things backfire by creating major brand mistrust.

    Instead, make sure you always present measurable, verifiable information and tell a story through the stats. 

    Discourage Your Clients From Jumping on Sustainability Trends that Don’t Make Sense for Them 

    The climate crisis has global attention, which means being eco-friendly has become ‘trendy’ over the years. We’ve all seen influencers suddenly start thrifting, promoting reusable containers they bought off Amazon, or taking sponsorships from greenwashed companies. When clients see this shift happening, some want to jump on the bandwagon — but not so fast!

    Encourage your clients to hold off on sustainability trends until one that’s truly in line with their brand, products, and values takes off. Campaigns that are just capitalizing on trends and don’t make sense for a company come off as disingenuous. Use your green PR pro expertise to keep an eye on social media so you can act when the time (and trend) is right. 

    Keep Your Imagery and Videos Straightforward 

    This is one of the trickiest greenwashing tactics to navigate! Avoid using images or videos that seem to hint at eco-friendly practices, like lush greenery, ocean life, or bright flowers. Nature-based imagery can lead consumers to believe a brand is eco-friendly even when it’s not,  and can feed into sustainability trends.

    This is especially tough if your client’s brand colors include shades of green. It’s literally called green PR and greenwashing! To avoid falling into greenwashing territory, use non-nature photos in your campaigns, ask your media contacts to avoid this type of imagery in your green PR pitches, and focus on other anti-greenwashing strategies. 

    Highlight Any Verifiable Certifications Your Clients Have 

    Achieving any sort of sustainability credential is a HUGE win for your clients! Having a credible, verifiable certification is a major way to gain trust from environmentally-minded consumers and really show them that your client is walking the sustainable walk. 

    When executing your green PR strategy, you can use these certifications to enhance your pitches or announce them on your client’s social media. Make sure they add any organization badges to their website and keep up to date with any renewals or changes in certification standards.

    Show Real, True Change Inside and Outside of Your Client’s Company 

    To reverse climate change, we need to make change. One of the most powerful green PR strategies is to showcase how your client is switching up their internal practices to be more sustainable, then display the impact of those changes. This can be measured through hitting internal milestones (like becoming carbon neutral or using 100% biodegradable packaging by a certain date) or through specific statistics (how much less water is now used in manufacturing, for example). 

    Be prepared with concrete data that documents real change before you pitch these stories. This strategy is all about laying out a plan, explaining the implementation process, then showing it in practice.


    Avoiding greenwashing when executing a green PR strategy can be super intimidating, Your client’s eco-friendly reputation is at risk! But with some environmental knowledge and tried-and-true anti-greenwashing strategies, you’ll set your client up for sustainability success.

  • Africa: Angola Oil & Gas (AOG) 2024 Technical Track to Target Low-Carbon Technologies, Accelerated Project Deployment

    Africa: Angola Oil & Gas (AOG) 2024 Technical Track to Target Low-Carbon Technologies, Accelerated Project Deployment

     

    Energy Capital & Power

    NEWS UPDATE
    Angola Oil & Gas (AOG) 2024 Technical Track to Target Low-Carbon Technologies, Accelerated Project Deployment
    The Technical Track at Angola Oil & Gas 2024 will feature a series of technology-focused sessions, from fast-tracking upstream projects to reducing emissions across oil and gas operations
    LUANDA, Angola, August 13, 2024/ — As the largest event of its kind, the Angola Oil & Gas (AOG) conference takes place under a mandate to Drive Exploration and Development Towards Increased Production in Angola – the theme of the 2024 edition. This year will feature a Technical Track as part of the main conference agenda, set to cover innovative solutions to fast-tracking project development, reducing emissions, unlocking liquidity and enhancing efficiency in transport and logistics, among other key topics.

    One of the latest project advancements in Angola is TotalEnergies’ Kaminho Deepwater Development, which reached FID May 2024. Comprising the Cameia and Golfinho fields, the project represents the first large deepwater development in the Kwanza Basin and is on track to come online by 2028. Kaminho will utilize an FPSO vessel to produce 70,000 barrels per day (BPD), designed to minimize greenhouse gas emissions and eliminate gas flaring. During AOG 2024, a presentation on Kaminho: Unveiling Mysteries Offshore Exploration will provide a snapshot of the project, offering crucial insight into the various components of development and its technological features.

    AOG is the largest oil and gas event in Angola. Taking place with the full support of the Ministry of Mineral Resources, Oil and Gas; national oil company Sonangol; the National Oil, Gas and Biofuels Agency; the African Energy Chamber; and the Petroleum Derivatives Regulatory Institute, the event is a platform to sign deals and advance Angola’s oil and gas industry. To sponsor or participate as a delegate, please contact sales@energycapitalpower.com.

    As sub-Saharan Africa’s second-largest oil producer, Angola has set its sights on maintaining production above one million BPD beyond 2027 through investment in new exploration and well recovery. The country is implementing an “Incremental Production” initiative this year, offering fiscal incentives to entice reinvestment in producing assets. During AOG 2024, global technology company Oceaneering will lead a workshop on Implementing Rigless Intervention Technology for Enhanced Upstream Production that will unpack strategies for boosting production.

    While Angola targets new production growth, the country remains committed to reducing emissions across its oil and gas industry. Balancing operational efficiency with sustainability requires innovative solutions, and companies have already committed to advancing low-carbon projects in Angola. Energy major Chevron signed an MOU with the government in 2023 to explore low carbon business opportunities, while international energy company Azule Energy partnered with software firm Palantir Technologies in 2023 to optimize and modernize upstream production operations. During AOG 2024, a panel discussion on Service Sector Solutions: Innovations in Emissions Reduction for Oil and Gas Operations will further examine strategies for reducing emission across oil and gas projects. The technical track will also feature a workshop on Low Carbon Solutions.

    With ambitions to increase oil and gas exports while solidifying its position as a regional petroleum hub, Angola is seeking foreign investment in transport and logistics to support projects. Various infrastructure developments are in the pipeline, including the Kwanda Logistics Base; Sonils Port Base; the Paenal Fabrication Yard; Petromar’s Fabrication Yard; and the Dande Oceanic Terminal. The AOG 2024 conference will examine opportunities and challenges across the logistics sector, with a dedicated panel on Driving Efficiency in Transport and Logistics.

    Additionally, a session on Next Gen Innovators: Youth-led Solutions for a Thriving Oil and Gas Sector will explore the need for fresh thinking and innovative solutions across the industry. With approximately 75% of the country’s population under the age of 30, the need to strengthen market access for Angolan youth has become increasingly crucial. Bringing newfound technology, innovation and ideas to the industry, the youth have a valuable role to play in advancing the Angolan oil and gas sector.

    Meanwhile, the launch of new projects highlights growing demand for both global and regional finance. To reduce its reliance on foreign capital, Angola is encouraging domestic financial institutions to play a larger role in supporting project developments. In addition to driving projects forward, local finance will create further opportunities for economic growth. Accordingly, AOG 2024 will feature a presentation on Unlocking Liquidity: Invoice Financing Solutions.

    AOG 2024 features a multi-track program that offers a comprehensive overview of the country’s oil and gas value chain. To download the program, visit https://apo-opa.co/3AfIe6D. For more information on panel discussions, speakers and topics, visit www.AngolaOilAndGas.com.

    SOURCE
    Energy Capital & Power

  • Tunisia: African Development Bank mobilises over 92 million euros to support entrepreneurship and job creation

    Tunisia: African Development Bank mobilises over 92 million euros to support entrepreneurship and job creation

     
    African Development Bank Group (AfDB)
    Tunisia: African Development Bank mobilises over 92 million euros to support entrepreneurship and job creation
    The financing consists of a 90 million Euro loan from the Bank Group, and a grant of 2.3 million Euro from the Women Entrepreneurs Finance Initiative (We-Fi) Trust Fund
    ABIDJAN, Ivory Coast, August 13, 2024/ — The Board of Directors of the African Development Bank (AfDB) (www.AfDB.org) has approved a financing package of 92.3 million euro for the implementation of the Tunisian government’s Support Program for Business Competitiveness and Empowerment of the Population through Job Creation (CAP-Emplois).

    The financing consists of a 90 million Euro loan from the Bank Group, and a grant of 2.3 million Euro from the Women Entrepreneurs Finance Initiative (We-Fi) Trust Fund, under the Affirmative Finance Action for Women in Africa (AFAWA) (http://apo-opa.co/4cnmqDI) initiative.

    The CAP Emplois program, designed by the Tunisian Ministry of Employment and Vocational Training with support from the AfDB, will be rolled out over four years starting in November 2024. The objective is to support job creation in order to improve living conditions and promote economic inclusion through entrepreneurship and skills development. It will support the creation of new businesses, as well as the growth and formalisation of existing businesses.

    “The findings of a survey by the Bank in Tunisia show that established and potential entrepreneurs could create many jobs, but they are subject to structural constraints that hold back investment projects, productivity and growth. This project helps entrepreneurs to address these problems,” said Malinne Blomberg, Deputy Director General of the Bank Group for North Africa and Country Manager for Tunisia.

    Constraints affecting the development of Tunisian entrepreneurs include level of education and access to the market, particularly for informal businesses. Entrepreneurs also find it difficult to recruit employees with necessary skills, and lack access to business support services and finance.

    The CAP Emplois program is designed to reduce these constraints through three types of intervention: complementary integration training to provide young people and women looking for work with the skills they need to access salaried jobs; an entrepreneurship support service, Souk At Tanmia 2.0 (http://apo-opa.co/3YHqWtd), to extend access to support tailored to the needs of various target groups, particularly women; and the development of institutional capacity.

    The Tunisian government forecasts that the program could enable the creation of 118,900 formal jobs – 76,600 directly and 42,300 indirectly. At least 50% of the entrepreneurs who obtain training and professional integration through the program will be women, and 45% of the businesses that receive help with establishment, formalisation and financing will be run by women. The grant from the We-Fi fund under the AFAWA initiative will reduce loan initiation fees for businesses run by women and increase the share of women entrepreneur beneficiaries from 35% to 45%.

    “This program consolidates our commitment to promoting employment in Tunisia, helped by lessons learned from the Souk At-Tanmia initiative and by the operational innovations developed by the EInA platform (http://apo-opa.co/3YHqYRR). The objectives of the program are to overcome constraints associated with expansion and financial sustainability of businesses and to leverage private investment,” Ms Blomberg said.

    Media contact:
    Communication and External Relations Department
    media@afdb.org

    About the African Development Bank Group:
    The African Development Bank Group (AfDB) is the premier multilateral financing institution dedicated to Africa’s development. It comprises three distinct entities: the African Development Bank (AfDB), the African Development Fund (ADF) and the Nigeria Trust Fund (NSF).  The AfDB has a field presence in 44 African countries, with an external office in Japan, and contributes to the economic development and social progress of its 54 regional member states.

    For more information: www.AfDB.org

    SOURCE
    African Development Bank Group (AfDB

  • International Youth Day: 12 young Somalis driving change and progress

    International Youth Day: 12 young Somalis driving change and progress

    United Nations Assistance Mission in Somalia (UNSOM)

    International Youth Day: 12 young Somalis driving change and progress
    With youth making up some 70 per cent of Somalia’s population, young Somalis have an especially large part to play in their country’s development after decades of conflict and civil strife
    MOGADISHU, Somalia, August 12, 2024/ — Today is International Youth Day, an occasion to highlight youth issues around the world and to celebrate the potential of youth as partners in today’s global society.

    With youth making up some 70 per cent of Somalia’s population, young Somalis have an especially large part to play in their country’s development after decades of conflict and civil strife.

    To mark the occasion of International Youth Day, the United Nations in Somalia celebrates the efforts and achievements of 12 young Somalis who have made meaningful contributions to their country’s progress in a range of fields, including education, social justice, the environment and community development, to name a few. Their activities show how young people can drive progress and contribute to community resilience.

    Omar Ali Hassan, a passionate advocate for Somalia’s artistic and cultural heritage, developed his love for poetry, literature, and culture from a young age through formative experiences such as listening to radio broadcasts. Despite not having an artistic background, he pursued higher education in media and international relations while embedding himself in the Somali arts scene as a journalist and producer. His dedication culminated in the publication of his book ‘Fan iyo Fannaan,’ which chronicles the contributions of Somali artists and serves as a vital resource for scholars, reflecting the ongoing revival of Somalia’s rich cultural landscape. Read the full story here.

    Mohamed Okash, an educator and innovator, is tackling the challenges of climate change through his leadership of the Institute of Climate and Environment (ICE) at SIMAD University. Recognising the urgent need for sustainable development amidst ongoing security and humanitarian issues, Okash has dedicated his efforts to empowering Somali communities and advocating for innovative solutions. His educational background, including a diploma in education and a master’s in development studies, has fuelled his commitment to enhancing community quality of life. Through initiatives like the Rays Initiative and ICE, he promotes climate resilience. He collaborates with various stakeholders, including the United Nations, to address the impacts of climate change in Somalia, emphasising the importance of local leadership in creating a sustainable future. Read the full story here.

    Maryan Zeylac, a female journalist from Somalia’s South West State, has significantly contributed to increasing women’s representation in the media industry despite facing numerous challenges in a male-dominated environment. She co-founded the Somali Media Women Association (SOMWA) to advocate for female journalists and ensure their rights and safety while promoting gender equality in the media. Despite threats from groups like Al-Shabaab that forced her to relocate, Ms. Zeylac continues her mission to empower aspiring female journalists through training and support networks. Read the full story here.

    Abdullahi Mire, a former refugee, has emerged as an advocate for education and empowerment among refugees, driven by an encounter with Hodan Bashir, who inspired him to tackle educational inequities in refugee camps. He founded the Refugee Youth Education Hub (RYEH) in 2018, which has since distributed over 150,000 books to students in the Dadaab refugee complex and has initiated various educational programs. Mr. Mire’s recognition as the UNHCR Nansen Refugee Awards 2023 Global Laureate highlights his dedication to improving education access for youth in Somalia, emphasising its crucial role in fostering peace and stability in the region. Read the full story here.

    Fardowsa Wehliye’s deep affinity with the sea, which began in her childhood in Mogadishu, has grown into a mission to promote swimming, particularly among Somali women, amidst cultural and safety challenges. Despite facing societal barriers, she has become an advocate for swimming as a lifestyle, using it for both health and empowerment. She is actively involved in initiatives to reduce drowning incidents and enhance swimming skills, especially for women. Her journey also intersects with academic accomplishments in marine science, contributing to Somalia’s maritime sector’s development and education, all while challenging gender stereotypes and advocating for necessary resources and support for female swimmers. Read the full story here.

    Mohamed Sheikh Said Haji is a key peace advocate in Galkayo, where he has played a significant role in peacebuilding efforts amid the city’s historical conflicts. After completing his education, he became the principal of Waberi Primary and Secondary School, known for its academic success and commitment to promoting peace. Mr. Haji has actively organised peace rallies and awareness campaigns, emphasising youth involvement in peace negotiations, particularly during the conflicts of 2015 and 2016. He leads initiatives like the ‘Nabadoon’ dialogue platform and the ‘Peace and Development Forum,’ which unites youth from Galmudug and Puntland. His efforts have contributed to increased school enrolment and community stability, and he has also organised the Galkayo Peace Book Fair to foster discussions on peace and integration. Read the full story here.

    Fadumo Ali Iman is an activist and co-founder of the Somali Girls Rights Organisation (SGRO) in Baidoa, Somalia, where she plays a pivotal role in empowering young girls through education and vocational training. Her commitment to safeguarding and empowering women was sparked during her employment with the international NGO INTERSOS from 2013 to 2017. Under her leadership, SGRO has successfully sponsored the enrolment of numerous girls in secondary schools and opened a vocational centre that provides essential skills training to young women, mainly internally displaced ones. Iman believes in the transformative power of education and actively seeks support from local authorities and international organisations to enhance resources for her initiatives. Read the full story here.

    Ahmed Abdi Osman ‘Farole’ is a 24-year-old environmental activist from Somalia, recognised for his commitment to addressing the country’s pressing climate change challenges. Born in Mogadishu during the civil war, he became aware of environmental issues early in life and pursued a bachelor’s degree in agriculture and environmental science from Somali National University. In late 2021, he founded the Somali Environmental Forum (SEF), a youth-led NGO focused on raising awareness about climate change and implementing initiatives like tree planting in Mogadishu. Mr. Osman actively engages with the community through social media and traditional media to promote environmental education and foster discussions on climate issues, emphasising the crucial role of youth in driving meaningful change in Somalia. Read the full story here.

    Muna Mohamed Abdi is a young Somali activist from Kismayo, born in 1998, who has risen above the challenges faced by marginalised communities in Somalia, particularly regarding education and social inclusion. With the support of her family, she pursued her education, earning a business administration degree and training as a teacher. Ms. Abdi has become a vocal advocate for marginalised groups, raising awareness and promoting social integration through volunteer efforts, including capacity-building workshops and community initiatives. Currently employed in the Jubaland Ministry of Fisheries, she encourages marginalised youth to explore economic opportunities in the maritime sector, emphasising the need for systemic change to address the inequalities perpetuating poverty and exclusion. Read the full story here.

    Fatima Ismail Mohamed is a dedicated activist from Somalia who has committed her life to fighting against female genital mutilation (FGM) and advocating for the rights and well-being of girls and women affected by this harmful practice. After witnessing the suffering of her peers during their menstrual cycles due to FGM, she pursued education to equip herself with the knowledge and skills necessary for effective advocacy. Despite societal challenges, she earned two bachelor’s degrees and actively engaged in community outreach, providing support and information to survivors in internally displaced persons (IDP) camps. Ms. Mohamed also authored a book documenting the experiences of FGM survivors and currently works on addressing gender-based violence while pursuing a master’s degree in health science to enhance further her impact on women’s health and rights in Somalia. Read the full story here.

    Farhia Mohamud Hassan is a young Somali born during the civil war in Mogadishu who has overcome significant challenges to pursue her education and career. After completing her Bachelor of Economics at SIMAD University in 2019, she worked in sales and marketing before joining Somali Public Agenda as a Finance Assistant, where she conducted research and contributed to public policy. Despite facing harassment in her professional life, she persevered and began blogging in 2021 to address socio-economic issues and inspire other young Somalis, particularly women, to share their stories and promote positive narratives about their country. Ms. Hassan also organises training workshops on blogging for youth, aiming to empower them to express themselves and counter misinformation. Read the full story here.

    Ahmed Hassan Wehlie is a technology enthusiast who has combined his passion for tech with a commitment to social change. After experiencing a robbery while studying at SIMAD University, he was inspired to focus on uplifting his country rather than pursuing personal success. After graduating in 2021, he joined iRise Mogadishu Innovation Hub, where he became the communications team leader. Mr. Wehlie founded Galka Nabadda, a youth-led initiative to promote peacebuilding by training young people in mediation and negotiation skills, utilising community feedback to guide its workshops. Despite operating with limited funding, Galka Nabadda is supported by iRise and aims to empower Somali youth and expand its reach and diversity. Read the full story here.

    Distributed by APO Group on behalf of United Nations Assistance Mission in Somalia (UNSOM).

     

    SOURCE
    United Nations Assistance Mission in Somalia (UNSOM)

     

  • Zimbabwe protects over 200,000 people against cholera

    Zimbabwe protects over 200,000 people against cholera

     

    Zimbabwe protects over 200,000 people against cholera
    This campaign has reached 22 wards in eight districts: Chegutu, Chiredzi, Chitungwiza, Masvingo, Mhondoro-Ngezi, Mutare Rural, Mt Darwin, and Sanyati

    HARARE, Zimbabwe, August 9, 2024/ — The Ministry of Health and Child Care, with the support of the World Health Organization, and other partners has immunized over 200,000 people against cholera in the most vulnerable communities. This campaign has reached 22 wards in eight districts: Chegutu, Chiredzi, Chitungwiza, Masvingo, Mhondoro-Ngezi, Mutare Rural, Mt Darwin, and Sanyati. These targeted areas, have high artisanal mining activities where access to safe water and sanitation facilities is limited.

    In these communities, clean water is scarce and health risks are high. Hence, the vaccination campaign has brought great relief. This initiative is beyond the numbers; it’s about saving lives and securing a healthier future.

    “We remain vigilant in our efforts to strengthen our health systems and build resilience against future outbreaks,” said Dr Isaac Phiri, MoHCC Cholera Incident Manager.

    Pelagia Chikoore, a 51-year-old resident of Venice Mine, Mhondoro Ngezi, emphasized the importance of the vaccine. “l got vaccinated to prevent myself from getting cholera,” she said. “Our area has a lot of mining activities, and sometimes water supply is a challenge. Although we now have a solar-powered borehole, I believe the vaccine is an extra layer of protection.”

    While vaccination is not a silver bullet, it provides an additional layer of protection, especially in areas with limited access to clean water and sanitation.

    Echoing Chikoore’s sentiments, 21-year-old Alice Mhembere from Mubaira shared her experience. “l know the vaccine protects me from cholera,” she said. “We saw people getting sick because of cholera so I never hesitated when I got the opportunity.”

    Cholera is a highly contagious disease that spreads through contaminated water and food. By administering vaccines, the campaign helps to build immunity in populations at high risk, reducing the likelihood of disease spread and protecting communities from potential outbreaks for a period of 6-12 months. Hence, it needs to be complemented by improvements in water supply and sanitation infrastructure to ensure communities are protected from another episode of cholera outbreak that claims innocent lives.

    WHO played a crucial role in combating a cholera outbreak in Zimbabwe. With unwavering commitment, WHO supported two rounds of targeted vaccination campaigns, providing the technical guidance and logistical support needed for success. The vaccination campaigns were not only effective but also efficient, achieving over 90% coverage, and reaching the people who needed it most and making a significant impact on the community’s health.

    The vaccination campaign was made possible through funding from the International Coordinating Group (ICG), GAVI, the Vaccine Alliance and WHO. This collaborative effort brought hope and relief to many, showcasing the power of unity and expertise in the face of a health crisis.

    “We are proud to have supported Zimbabwe in this crucial vaccination campaign. By reaching out to most vulnerable communities, we are not only preventing disease transmission but saving many lives,” said Dr Desta Tiruneh, WHO Representative to Zimbabwe.

    SOURCE
    World Health Organzation (WHO) – Zimbabwe

     

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