PR Times Africa

Author: prtimesafrica

  • Africa in the Algorithm: Why African Leaders Need a Collective PR Strategy in the Age of Generative AI

    Africa in the Algorithm: Why African Leaders Need a Collective PR Strategy in the Age of Generative AI

    Africa in the Algorithm: Why African Leaders Need a Collective PR Strategy in the Age of Generative AI

    By Musa Sunusi Ahmad:

    In the quiet rooms of tech labs in Silicon Valley, Shenzhen, and London, generative AI tools are shaping new worlds, worlds that include Africa, often without African voices in the room. As synthetic content creation rapidly becomes a global norm, African leaders, political, business, and cultural, must confront an urgent question: Who is telling Africa’s story, and how is it being shaped by artificial intelligence?

    The Generative Dilemma

    From ChatGPT and Gemini to DALL·E and Sora, generative AI tools are now capable of crafting persuasive narratives, realistic images, and entire virtual environments. These tools ingest massive amounts of online data to produce content at scale. But here lies the rub: the data they feed on is largely Western-centric, riddled with outdated stereotypes, colonial framing, and historical biases about Africa and its people.

    This means when someone in Europe asks an AI tool to “show an African village,” they’re more likely to see a dusty, poverty-stricken scene than a modern, bustling township. Ask for an “African leader,” and the results often skew towards dictators of the past rather than democratic change-makers of today.

    A PR Crisis, Without a Scandal

    Unlike traditional PR crises, rooted in events, misstatements, or reputational blows, this one is subtle, structural, and dangerously invisible. AI is shaping global perceptions of Africa, automatically, algorithmically, and with shocking consistency. What’s more, these perceptions are then recycled into international media, educational tools, policy models, and even investor briefings.

    And Africa’s voice? All too often, it’s absent, underrepresented, or misrepresented.

    The Case for a Pan-African PR Strategy

    It’s time for Africa to act, not defensively, but decisively. A collective, continent-wide public relations and communications strategy is no longer a “nice-to-have” but a strategic imperative. This initiative should serve to:

    1. Define the African Narrative

    Let Africa speak for itself, not through the lens of AI built on foreign data. Africa’s diversity, innovation, youth population, culture, and climate leadership deserve accurate digital representation.

    1. Engage AI Developers

    African governments and media houses should proactively engage OpenAI, Google DeepMind, Meta, and others to demand inclusive data training practices and cultural representation standards.

    1. Build Continental Media Power

    Pan-African media outlets and content creators should be empowered through funding, training, and platforms to feed the digital ecosystem with accurate, vibrant African content.

    1. Promote Digital Literacy and Advocacy

    Educate local PR professionals, government spokespeople, and digital creators about how AI generates content and how to influence those algorithms.

    1. Institutionalize AI Representation Protocols

    The African Union and regional bodies like ECOWAS and SADC must work to institutionalize protocols for how AI systems engaging Africa should be held accountable, much like international media codes of ethics.

    Not Just a Tech Issue, A Sovereignty One

    This is about more than pixels and prose. It’s about cultural sovereignty, global influence, and economic opportunity. In an age where perception drives policy and investment, Africa cannot afford to be rendered invisible or inaccurately portrayed by code written elsewhere.

    As African nations shape their futures through AfCFTA, digital economies, and green innovations, generative AI must reflect those realities, not old tropes. Without a united PR front, we risk a future where our children’s identities are pre-scripted by machines trained on someone else’s version of Africa.

    Own the Narrative or Be Narrated

    In the fast-moving AI race, silence is not neutrality, it’s erasure. Africa must seize this moment not as a threat, but as a catalyst to reimagine and reclaim its digital narrative.

    The tools of generative AI are powerful. With a collective strategy, so is Africa’s voice.

  • The International Day of Remembrance and Tribute to the Victims of Terrorism

    The International Day of Remembrance and Tribute to the Victims of Terrorism

    African Union Commemorates International Day of Remembrance for Victims of Terrorism, Urges Robust Action Against Extremism ADDIS ABABA, Ethiopia, August 22, 2025 – On the International Day of Remembrance and Tribute to the Victims of Terrorism, the African Union (AU) Commission Chairperson, H.E. Mahmoud Ali Youssouf, honored the memory of those who have lost their lives to terrorist acts and expressed solidarity with survivors enduring the lasting physical, psychological, and social impacts of terrorism and violent extremism. The Chairperson emphasized that the ongoing suffering of victims underscores the critical need for intensified global and regional efforts to combat terrorism, which continues to devastate communities, destabilize societies, and undermine peace, security, and development across Africa. In a statement released today, Chairperson Youssouf highlighted the African Union’s unwavering commitment to eradicating terrorism through a robust normative framework established under the 1999 Organization of African Unity (OAU) Convention on the Prevention and Combating of Terrorism and its 2004 Protocol. These instruments reflect the continent’s unified resolve to address the growing threat of terrorism and violent extremism. The Chairperson called on all AU Member States to fully implement these frameworks, stressing their importance in fostering a coordinated and effective response to the scourge of terrorism. The AU’s approach to counterterrorism, as outlined by Youssouf, emphasizes a dual strategy that integrates both military and non-military measures. While acknowledging the necessity of security operations to neutralize immediate threats, the Chairperson advocated for complementary initiatives that promote dialogue, reconciliation, and socio-economic reintegration to address the root causes of extremism. “Military efforts alone are not enough,” Youssouf stated. “We must invest in fostering inclusive societies, resolving conflicts peacefully, and providing opportunities for socio-economic development to prevent the spread of extremist ideologies.” The Chairperson reaffirmed the AU’s solidarity with victims of terrorism and their families, pledging continued support to Member States in their efforts to eliminate terrorism and build a peaceful, secure, and dignified Africa. The AU’s commitment aligns with the global objectives of the International Day of Remembrance and Tribute to the Victims of Terrorism, established by the United Nations General Assembly to honor victims, promote their rights, and amplify their voices in the global fight against terrorism. A Call to Action The AU’s statement comes at a time when Africa faces persistent threats from terrorist groups operating in regions such as the Sahel, the Horn of Africa, and parts of West and Central Africa. These groups have caused widespread displacement, loss of life, and economic disruption, posing significant challenges to the continent’s development agenda, including the AU’s Agenda 2063, which envisions a prosperous and peaceful Africa. By leveraging its normative frameworks and advocating for a balanced approach to counterterrorism, the AU seeks to strengthen regional cooperation and international partnerships to address this complex challenge. The Chairperson’s message serves as a clarion call for unity, resilience, and collective action to honor the memory of terrorism’s victims by building a safer and more secure future for all Africans.
  • South Sudan: United Nations Mission in South Sudan (UNMISS) inspires displaced women to achieve economic empowerment and independence in Wau

    South Sudan: United Nations Mission in South Sudan (UNMISS) inspires displaced women to achieve economic empowerment and independence in Wau

    South Sudan: UNMISS Drives Economic Empowerment and Community Resilience for Displaced Women in Wau JUBA, South Sudan, August 20, 2025 – In South Sudan, a nation grappling with protracted conflict and severe humanitarian challenges, women in displaced communities often bear the immense responsibility of supporting their families single-handedly. The United Nations Mission in South Sudan (UNMISS), in partnership with the South Sudan National Police Service (SSNPS), organized a transformative event at the Naivasha camp for internally displaced persons (IDPs) in Wau, Western Bahr El Ghazal, to promote economic empowerment, self-care, and community-led peacebuilding among women. The initiative, attended by approximately 70 women and 10 men, sought to address the multifaceted challenges faced by women in the camp, particularly single mothers striving to sustain their households amid a rapidly deteriorating economic and humanitarian crisis. The event emphasized the critical role of economic independence in enabling women to combat harmful societal practices, such as domestic violence and early or forced marriages, which severely limit girls’ access to education and future employment opportunities. Empowering Women Through Self-Care and Leadership United Nations Police Officer Esther Adeke delivered a powerful message on the importance of self-care as a foundation for empowerment and peacebuilding. “By prioritizing self-care—emotionally, physically, socially, and spiritually—women become strong leaders, better listeners, and more patient negotiators,” she said. “Our families and communities draw courage from our example in pursuing peace.” Adeke highlighted that while the women of Naivasha camp are well-organized and resilient, their ability to thrive depends on nurturing their own well-being alongside their economic endeavors. The event provided a platform for women to share their experiences and aspirations. Christina Eliano Kamilo, deputy chairperson of the Naivasha camp, underscored the urgent need for economic support. “Many women here are single mothers who must support their entire households,” she said. “We need more assistance to achieve economic independence and survive these difficult times.” Economic empowerment, she noted, is not only about financial stability but also about enabling women to secure better futures for their children, particularly their daughters. Addressing Gender-Based Challenges and Harmful Practices In South Sudan, women and girls face disproportionate impacts from conflict, including widespread gender-based violence and societal pressures that perpetuate early or forced marriages. These practices often force girls out of school, limiting their access to education and, consequently, their economic prospects. Elizabeth Akech, a community member, emphasized the ripple effect of women’s economic empowerment: “When women have better incomes, they can ensure their daughters stay in school. Childcare should be a shared responsibility so that we can exercise our rights and secure our independence. ”By fostering economic opportunities, UNMISS aims to empower women to break cycles of poverty and violence, enabling them to advocate for their rights and those of their children. The initiative also highlighted the need for systemic changes to address gender inequities, such as shared caregiving responsibilities, to allow women greater freedom to pursue education, employment, and leadership roles. Strengthening Community-Police Relations A key component of the event was building trust between the displaced community and the South Sudan National Police Service. Many women in the Naivasha camp have experienced or fear violence and abuse, yet lack confidence in reporting incidents due to distrust in local authorities. The partnership between UNMISS and SSNPS sought to bridge this gap by fostering dialogue and collaboration. “This partnership will foster trust and encourage women to report incidents of violence and abuse,” said Patrick Andrea, the Naivasha camp chairperson. By engaging local police in community-led initiatives, UNMISS aims to create a safer environment where women feel empowered to seek justice and protection. This trust-building effort is critical in a context where crime prevention and response mechanisms are often strained by resource limitations and ongoing insecurity. A Call to Action: Filling the Cup The event concluded with an inspiring call to action for the women of Naivasha camp: “You can’t pour from an empty cup. Fill your cup daily with love, rest, and hope to give more to your families and communities.” This message underscored the importance of self-care as a prerequisite for resilience and leadership, encouraging women to prioritize their well-being while pursuing economic and social empowerment. Broader Context and Impact South Sudan remains one of the world’s most challenging humanitarian environments, with over 4 million people displaced due to conflict, economic collapse, and climate-related crises. Women and girls, who make up a significant portion of the displaced population, face heightened vulnerabilities, including food insecurity, limited access to healthcare, and exposure to gender-based violence. Initiatives like the UNMISS event in Wau are part of broader efforts to address these challenges by empowering women as agents of change in their communities. By combining economic empowerment with peacebuilding and community-police collaboration, UNMISS is fostering a holistic approach to resilience in South Sudan. The Naivasha camp initiative serves as a model for how targeted interventions can uplift women, strengthen community cohesion, and lay the groundwork for sustainable peace and development. As South Sudan continues to navigate its complex challenges, empowering displaced women like those in Naivasha camp is not just a matter of economic necessity but a critical step toward gender equality, social justice, and lasting peace.
    impact on education
    gender equality initiatives
  • Renegotiating Gender Roles: Women’s Economic Empowerment Amid the Sudan WarSource: Collaborative Research by CEDEJ-Khartoum, Sudan-Norway Academic Cooperation (SNAC), and African Arguments – Debating Ideas

    Renegotiating Gender Roles: Women’s Economic Empowerment Amid the Sudan WarSource: Collaborative Research by CEDEJ-Khartoum, Sudan-Norway Academic Cooperation (SNAC), and African Arguments – Debating Ideas

    Africa: Renegotiating Patriarchy – Women’s Assets and Shifting Gender Roles During the Sudan War

    The ongoing Sudan War has reshaped social, economic, and political dynamics, particularly for women, as explored in a collaborative research series by Sudanese scholars, many of whom are displaced themselves. This study, conducted by the Center for Economic, Legal, and Social Studies and Documentation (CEDEJ-Khartoum), Sudan-Norway Academic Cooperation (SNAC), and African Arguments – Debating Ideas, examines how war and displacement are transforming gender roles, asset ownership, and women’s agency, with a focus on Sudanese refugees in Uganda’s Kiryandongo camp.War as a Catalyst for ChangeThe conflict in Sudan has disrupted traditional gender norms, historically rooted in patriarchal structures reinforced by religious and societal authority. Pre-war Sudan saw stark economic disparities, with women largely confined to domestic roles and excluded from asset accumulation. However, the war’s economic and security challenges have forced a reconfiguration of these norms, creating new opportunities for women’s economic and social empowerment.In Kiryandongo, women like Noda and Musana, both university graduates, exemplify this shift. Previously dependent and sidelined in family decisions, they now serve as primary breadwinners, navigating male-dominated spaces such as public markets and border crossings. These changes, driven by necessity, highlight women’s resilience and adaptability, but their sustainability post-conflict remains uncertain.Economic Agency and Asset MobilityWar has redefined women’s roles from caregivers to key economic providers. In refugee camps, women dominate small-scale market activities, selling goods like baked items, perfumes, and tea. This economic participation is bolstered by asset mobility—encompassing not only financial resources like cash and remittances but also social and cultural capital. Women’s ability to manage and allocate these assets has positioned them as decision-makers, enhancing their resilience and influence within their communities.This shift creates a reinforcing cycle: as women gain economic power, they expand their networks and access to resources, further strengthening their agency. However, the fragility of these gains is a concern, as post-conflict periods often see a reversion to traditional gender roles unless supported by broader ideological changes.Challenges and OpportunitiesThe war has introduced significant challenges, including widespread sexual violence, prompting families to prioritize women’s safety and mobility. Women’s economic contributions, such as sending remittances or facilitating family resettlement, have become vital for survival, redefining their roles as essential providers. These adaptations challenge patriarchal norms and open pathways for empowerment, though they remain fraught with obstacles.A Fragile Future?While the war has enabled women to assume new roles, the sustainability of these changes depends on whether societal attitudes evolve to value women’s contributions. Without ideological transformation, post-conflict recovery risks reinforcing patriarchal norms, potentially reversing progress toward gender equality.In Kiryandongo, Sudanese women are leveraging asset transfers and social networks to build resilient communities. Their stories underscore the potential for crisis-driven change to foster a more equitable future, provided these shifts are nurtured beyond the conflict.About the SeriesPublished under African Arguments – Debating Ideas, this research reflects the ethos of the African Arguments book series, hosted by the International African Institute at SOAS University of London. It amplifies engaged scholarship and activist perspectives from Africa and beyond, fostering debate on critical social, economic, and political issues.
  • Statement of the Inter-Ministerial Committee on the National Dialogue on the state of readiness for the first National Convention.

    Statement of the Inter-Ministerial Committee on the National Dialogue on the state of readiness for the first National Convention.

    Statement of the Inter-Ministerial Committee on the National Dialogue on the state of readiness for the first National Convention

     

    South Africa Prepares for Historic First National Convention to Foster Inclusive National Dialogue PRETORIA, South Africa, August 14, 2025 – Deputy President Paul Mashatile convened the Inter-Ministerial Committee (IMC) on the National Dialogue this week to review preparations for the inaugural National Convention, scheduled for August 15-16, 2025, at the University of South Africa (UNISA) Muckleneuk Campus in Pretoria. The convention marks a significant milestone in South Africa’s commitment to fostering a citizen-led, inclusive national dialogue aimed at addressing pressing societal issues and promoting unity. The IMC, chaired by Deputy President Mashatile, comprises various government departments tasked with coordinating the government’s role in supporting the National Convention and the broader National Dialogue initiative. The committee has been diligently mobilizing resources and overseeing expenditures to ensure the event’s success, while adhering strictly to the Public Finance Management Act (PFMA) and applicable Treasury regulations. A comprehensive progress report was presented by Mr. Boichoko Ditlhake, Chairperson of the Convention Organizing Committee, and Mr. Makhukhu Mampuru, Executive Director of the National Economic Development and Labour Council (NEDLAC). The report confirmed that preparations are on track for the two-day event, with logistical, secretariat, and communication arrangements firmly in place. The IMC expressed confidence in the organizing committee’s ability to deliver a well-executed convention, emphasizing that all financial processes comply with public finance regulations and will be fully accounted for through standard mechanisms. The meeting was attended by premiers and mayors from various provinces and municipalities, who pledged their full support for the initiative. However, the IMC noted with concern the withdrawal of certain foundations from the convention’s preparations. Deputy President Mashatile was tasked with engaging these organizations to encourage their participation in this critical national process, underscoring the importance of inclusivity. The IMC commended efforts to minimize costs, with significant contributions from stakeholders providing in-kind support. Notably, UNISA has offered to host the convention at no cost, providing plenary and overflow venues with livestream capabilities, 10 breakaway rooms, a dining area, work spaces, and an operations center. Additional services include catering, ushers, audio-visual support, printing of discussion materials, signage, conference bags, notepads, pens, and WiFi access, all provided free of charge. The committee expressed deep appreciation to UNISA for its generous contribution, which has significantly reduced the financial burden of hosting the event.Funding for the convention is being sourced from existing budgets of NEDLAC and the Presidency, supplemented by in-kind contributions and donations. The IMC emphasized that all procurement and financial management processes will adhere strictly to PFMA guidelines, ensuring transparency and accountability. The National Convention is envisioned as a cornerstone of the National Dialogue, a citizen-led platform designed to address key national challenges through inclusive and participatory discussions. The IMC urged communities across South Africa to actively engage in the process, raising issues of concern to ensure they are comprehensively addressed. The committee reiterated that the dialogue must reflect the voices of all South Africans, fostering a sense of shared responsibility and collective action. Deputy President Mashatile welcomed the progress report and reaffirmed the government’s unwavering commitment to supporting the National Convention as the launchpad for the National Dialogue. “This is a historic opportunity for South Africans to come together, share ideas, and chart a collective path forward,” he said. The government will continue to mobilize resources, including donations and in-kind contributions, to ensure the success of this initiative while maintaining fiscal responsibility. The National Convention is expected to draw a diverse range of participants, including government officials, civil society organizations, community leaders, and citizens from all walks of life. By prioritizing inclusivity and transparency, the event aims to set a precedent for collaborative governance and meaningful public engagement in South Africa’s democratic journey. For further information on the National Dialogue and the National Convention, contact the Presidency or NEDLAC.
  • West Africa: Strengthening Lassa Fever Vaccine Research and Trial Capacity in West Africa

    West Africa: Strengthening Lassa Fever Vaccine Research and Trial Capacity in West Africa

    West Africa: Strengthening Lassa Fever Vaccine Research and Trial Capacity in West Africa.

    West Africa Advances Lassa Fever Vaccine Research Amid Rising Cases Abuja, Nigeria, August 14, 2025 – As Lassa fever continues to claim lives across West Africa, with Nigeria alone reporting 717 confirmed cases and 138 deaths in the first five months of 2025, regional and global efforts are intensifying to develop a vaccine and bolster research capacity. The viral hemorrhagic fever, endemic to countries like Nigeria, Ghana, Liberia, and Sierra Leone, underscores the urgent need for sustained investment in vaccine development and local manufacturing to curb its devastating impact. Breakthroughs in Vaccine Development A significant milestone was announced in June 2025 by Nigerian virologist Dr. Simeon Agwale of Innovative Biotech. His team developed a Lassa fever vaccine based on a Nigerian strain, achieving 100% protection in preclinical trials on mice and non-human primates. Licensed from Medigen USA, the vaccine is poised for Phase 1 clinical trials, pending upgrades to manufacturing facilities to meet Good Manufacturing Practice (GMP) standards. Globally, the Coalition for Epidemic Preparedness Innovations (CEPI) is supporting multiple vaccine candidates. The IAVI-developed rVSV-based vaccine, modeled on the Ebola vaccine platform, is now in Phase 2a trials across Nigeria, Ghana, and Liberia, enrolling over 600 participants to evaluate safety and immune response. Results are expected later in 2025. Additionally, Oxford University’s ChAdOx1 vaccine, leveraging the same platform as the Oxford/AstraZeneca COVID-19 vaccine, entered Phase 1 trials in London in early 2025, with plans to expand to West Africa. Building Research and Trial Capacity West Africa is strengthening its capacity to lead vaccine trials through regional collaboration and infrastructure development. The CEPI-funded Enable study, the largest Lassa fever research effort to date, is generating critical epidemiological and sero prevalence data to guide trial design and site selection. The study also enhances local infrastructure, improving cold-chain systems, laboratory diagnostics, ethical review processes, and data management. The West Africa Health Organization (WAHO) leads the Lassa Vaccine Coalition, uniting governments, researchers, and regulators across Nigeria, Sierra Leone, Liberia, and beyond to align vaccine development with regional needs. In Nigeria, the Lassa Vaccine Task Force, launched in 2023, coordinates efforts between the Nigeria Centre for Disease Control (NCDC) and the National Agency for Food and Drug Administration and Control (NAFDAC).Training programs are fostering a new generation of researchers. The Vanderbilt-Nigeria V-BRCH program and Nigeria’s Field Epidemiology Training Programme (NFETP) are equipping scientists with skills in ethics, Good Clinical Practice, and outbreak response. The Kano Independent Research Centre Trust (KIRCT) serves as a model trial site with advanced laboratories and community engagement systems.Manufacturing Challenges PersistDespite scientific progress, West Africa faces significant hurdles in vaccine manufacturing. While Senegal’s Institut Pasteur de Dakar leads regional production, most countries, including Nigeria, rely on imported vaccines. Nigeria’s National Veterinary Research Institute produces livestock vaccines but lacks GMP-compliant facilities for human vaccines. High costs, scarce raw materials, and inadequate infrastructure hinder progress toward WHO prequalification.Nigeria’s Presidential Initiative for Unlocking the Healthcare Value Chain (PVAC) aims to address these gaps by mobilizing investment and enhancing local manufacturing. However, a shortage of skilled researchers and outdated training curricula remain barriers. Traditional fellowships often fail to build sustainable research ecosystems, and limited mentorship and career pathways risk losing talent.A Path to Self-RelianceWith promising vaccine candidates and growing research capacity, West Africa is poised to shift from vaccine dependency to leadership in combating Lassa fever. Sustained investment in training, trial infrastructure, and manufacturing, alongside robust community engagement to address vaccine hesitancy, will be critical to success. As global and regional efforts converge, countries like Nigeria are laying the foundation for a future where they can independently tackle Lassa fever and other endemic threats.

  • Double Standards in Justice: Communicating Fairness to Win Investor Confidence in Africa By: Musa Sunusi Ahmad

    Double Standards in Justice: Communicating Fairness to Win Investor Confidence in Africa By: Musa Sunusi Ahmad

    Double Standards in Justice: Communicating Fairness to Win Investor Confidence in Africa

    By: Musa Sanusi Ahmad

    “Justice must not only be done, but must also be seen to be done.” These words echo louder in Africa
    today, as the continent finds itself grappling with the dual challenge of building investor confidence
    while confronting the persistent perception, and reality, of double standards in justice.

    In the last two decades, Africa has made significant progress in becoming an attractive destination for
    global investment. From fintech in Nigeria to renewable energy in Kenya and minerals in the Democratic
    Republic of Congo, the continent is bursting with opportunity. Yet, a nagging issue continues to cloud
    investor sentiment: the perception that justice is selective, political interference is rampant, and legal
    protections for businesses vary depending on who holds the power.

    The Double Standard Dilemma

    Across many African jurisdictions, the justice system is seen as skewed, often favoring the politically
    connected while foreign or minority investors find themselves vulnerable to abrupt policy reversals,
    opaque legal proceedings, and bureaucratic stonewalling.

    Consider the examples:

     In some countries, multinational corporations have faced asset seizures or retrospective tax bills
    without due process.
     Local entrepreneurs with less political clout often face insurmountable legal delays when
    contesting unjust regulatory actions.
     In corruption probes, foreign investors are sometimes made scapegoats, while local facilitators
    escape scrutiny.

    This inconsistency breeds caution. For institutional investors and global corporations, rule of law and fair
    arbitration are as critical as market potential. Without predictable legal recourse, financial risk increases,
    and so do insurance premiums and exit plans.

    The Role of Communication in Restoring Trust

    This is where strategic communication comes in. It’s no longer enough for governments and business
    regulators to claim reform. They must communicate it effectively, credibly, and consistently.

    Here’s how PR and communications professionals can bridge the trust gap:

    1. Transparency Campaigns Rooted in Evidence

    Regulatory bodies and justice departments should launch proactive campaigns showcasing data-backed
    improvements: number of investor disputes resolved fairly, timeframes of legal recourse, and
    independent rulings against government interests. Communication must be supported by real reform,
    not just polished messaging.

    2. Third-Party Validation

    Credible third parties, international law firms, arbitration bodies, or NGOs—can validate justice system
    improvements. Quotes, reports, and endorsements from these organizations can be leveraged in media
    relations and investor briefings to shift the narrative from skepticism to cautious optimism.

    3. Narrative Framing Around Fairness, Not Just Growth

    Africa’s communications about investment have often leaned too heavily on GDP stats and untapped
    markets. Today’s investors want assurance of ethical conduct, ESG compliance, and fair business
    treatment. Reframing the narrative to emphasize judicial reform, investor protection, and anti-
    corruption milestones is critical.

    4. Real-Time Crisis Communication

    When disputes arise, silence is the enemy. Governments and investment promotion agencies must
    respond promptly, providing timelines for resolution and clear legal pathways. A proactive, respectful
    stance signals institutional maturity, even amidst tension.

    The Strategic Advantage of Fairness

    For Africa to truly rise as a global investment powerhouse, it must not only be rich in resources, it must
    be rich in rules that are consistently applied. In a world where capital is increasingly values-driven,
    perceptions of fairness can move markets.

    Justice and investment are deeply intertwined. And in the realm of international business, perception is
    reality. PR and communications professionals are uniquely positioned to help African institutions
    communicate fairness, not as a spin strategy, but as a pillar of sustainable development and investor
    trust.

    Because in the long game of economic reputation, integrity always outperforms impulse.

  • Over 11,000 thousand children displaced as fighting cuts off Mahaas in Somalia

    Over 11,000 thousand children displaced as fighting cuts off Mahaas in Somalia

    A surge in violent clashes in Somalia’s Hiraan region, involving local militias, government forces, and non-state armed groups, has displaced over 22,800 people in Mahaas district since July 27, 2025, with more than 11,000 of them children, according to Save the Children. The fighting, which has intensified over the past two months, has triggered a severe humanitarian crisis, leaving thousands cut off from essential services such as food, clean water, healthcare, and shelter. This escalation compounds an already dire situation driven by prolonged drought, aid cuts, and widespread food insecurity in central Somalia.Humanitarian Impact and DisplacementThe conflict has forced families to flee to nearby villages, where they are either hosted by already overstretched communities or left in open grazing lands without adequate shelter or resources. Overcrowded makeshift settlements lack basic amenities, exposing displaced populations—particularly women, children, and the elderly—to harsh conditions and heightened vulnerability. The destruction of water sources and blocked road access have further restricted access to markets and grazing lands, driving a sharp increase in food insecurity. Save the Children reports that the lack of clean water and food has placed thousands of families at risk, with children particularly susceptible to malnutrition and disease.Across central and southern Somalia, approximately 100,000 people have been displaced in the Hiraan and Gedo regions over the past two months, according to humanitarian partners and local authorities. This mass displacement has overwhelmed local resources, with shortages of shelter, food, water, and healthcare services creating a critical gap in support for affected communities.Collapse of Healthcare ServicesThe ongoing violence has led to the suspension of 21 Save the Children-supported health facilities in the Hiraan region, including a critical stabilization center for children suffering from severe acute malnutrition (SAM). Health workers have been forced to flee the conflict zones, leaving families without access to essential medical care. At the time of the escalation, over 150 children receiving treatment for SAM in Mahaas and surrounding areas fled with their families to Bulo Burte and Beledweyne. Save the Children teams are actively working to trace these children and ensure they resume treatment, but the disruption poses severe risks to their health and survival.The closure of health facilities follows earlier aid cuts in 2025, which led to the shuttering of 32 Save the Children-supported health centers in Hiraan. These closures have already weakened the region’s capacity to address malnutrition, which has surged due to a severe drought affecting central Somalia. The combination of conflict and environmental challenges has left children particularly vulnerable, with many lacking access to lifesaving interventions.Child Recruitment and Protection ConcernsSave the Children has raised urgent concerns about the recruitment of young boys into armed groups by both sides of the conflict, a practice that violates international humanitarian law and exacerbates the risks faced by children in the region. Displaced women and children are also experiencing significant psychological distress, compounded by inadequate housing and exposure to violence. The lack of protection services in makeshift settlements leaves vulnerable groups at risk of exploitation, abuse, and further trauma.Broader Context of CrisisThe recent displacement in Hiraan adds to an already complex humanitarian emergency in Somalia. A prolonged drought has devastated agricultural livelihoods, driven up malnutrition rates, and strained humanitarian resources. Aid cuts earlier in 2025 have further limited the capacity of organizations like Save the Children to deliver critical services, leaving communities ill-equipped to cope with the additional burden of conflict-driven displacement.Mohamud Mohamed Hassan, Save the Children’s Somalia Country Director, emphasized the scale of the crisis: “The conflict in Hiraan has shattered access to lifesaving services, forcing children and families to flee from health centers where they were receiving critical care for malnutrition. Displaced families arriving in Beledweyne are living in overcrowded, makeshift settlements with no food, shelter, or basic supplies. The absence of significant humanitarian aid underscores the urgent need for coordinated, unimpeded assistance to address these life-threatening needs.”Call for Urgent ActionSave the Children is calling for immediate international support to address the escalating crisis in Hiraan. Priority needs include:

    • Emergency Shelter and Non-Food Items: Provision of tents, blankets, and other essentials to protect displaced families from harsh conditions.
    • Food and Water Assistance: Distribution of food supplies and clean water to combat rising food insecurity and prevent waterborne diseases.
    • Mobile Health Services: Deployment of mobile clinics to provide medical care, particularly for children with severe acute malnutrition, and to restore access to healthcare in conflict-affected areas.
    • Protection Services: Psychosocial support and child protection programs to address trauma and prevent recruitment into armed groups.
    • Early Recovery Programs: Investments in education and livelihoods to support long-term resilience and recovery for displaced communities.

    The organization is urging humanitarian actors to coordinate with local authorities and host communities to ensure inclusive and targeted interventions. Save the Children also emphasizes the importance of unimpeded access for aid delivery to reach those in need, particularly in hard-to-reach areas affected by road blockages and ongoing violence. Save the Children’s Work in Somalia Save the Children has been active in Somalia and Somaliland since 1951, delivering programs focused on children’s healthcare, education, and nutrition. In 2024, the organization reached 3.2 million people, including 1.9 million children, through its initiatives. Despite the challenges posed by conflict, drought, and funding constraints, Save the Children remains committed to supporting Somalia’s most vulnerable populations. Global Implications The crisis in Hiraan underscores the broader challenges facing fragile states, where conflict, climate change, and underfunded humanitarian responses converge to create compounding crises. The international community’s response to this emergency will be critical in preventing further loss of life and supporting Somalia’s path toward stability and resilience. For more information or to support Save the Children’s efforts in Somalia, visit their official website or contact their Somalia office.

    Explain blended finance
    Impact of drought in Somalia
  • “Transforming Payments in Liberia: GTI Switch Licensed to Deliver Full-Spectrum Digital Financial Services.”

    “Transforming Payments in Liberia: GTI Switch Licensed to Deliver Full-Spectrum Digital Financial Services.”

    “Transforming Payments in Liberia: GTI Switch Licensed to Deliver Full-Spectrum Digital
    Financial Services.”

    Monrovia, Liberia – August 1, 2025
    GTI Switch, a leading provider of digital payment infrastructure and a subsidiary of GTI
    Holdings, has officially obtained its License to deliver full-spectrum Digital Financial Services
    in the Republic of Liberia. This milestone positions GTI Switch to transform the local
    payments scene by delivering innovative, accessible, and inclusive solutions designed for
    businesses of all sizes.
    GTI Switch’s entry into the Liberian market is marked by the launch of its merchant focused
    payment ecosystem, GTI Pay, a gateway designed specifically for MSMEs, SMEs, FMCG
    players, and e-commerce merchants. GTI Pay supports payment links, checkout plugins,
    recurring billing, and smart invoicing, enabling merchants to accept payments across various
    digital channels easily.
    The payment gateway supports Visa, Mastercard, and major Mobile Money wallets,
    enabling seamless acceptance for both local and cross-border customers. With this
    infrastructure, Liberian merchants can offer a seamless payment experience while
    enhancing their own business efficiency.
    In addition to GTI Pay, the company is also launching SaoPay, a lightweight app available on
    both the Google Play Store and the Apple App Store. This platform empowers micro-
    merchants and informal enterprises to facilitate online payments with ease. Whether you
    operate as a roadside vendor or an Instagram-based entrepreneur, SaoPay provides the
    essential tools to embrace digital transactions and expand your business.
    Download Saopay : https://play.google.com/store/apps/details?id=com.payments.sao
    “We are not just launching a payment platform; we are igniting a digital commerce
    revolution in Liberia,” said Emmanuel O-A, Managing Director of GTI Switch. “Our mission is
    to empower every merchant from neighbourhood shops to large online retailers with secure,
    intelligent, and flexible tools to drive growth.”
    GTI Switch’s expansion into Liberia aligns with its broader strategy to deepen financial
    inclusion across Africa, drive digital transformation, and support government and private
    sector partners in building efficient financial ecosystems.

    About GTI Switch
    GTI Switch is a licensed Payment Service Provider delivering digital payment processing,
    switching, and infrastructure services across Africa. As part of the GTI Holding, it is
    committed to building the future of finance by powering seamless payments, secure
    platforms, and accessible technology for all.
    For media inquiries, partnership opportunities, or onboarding support, please contact:
    Media Contact:
    GTI Switch Liberia
    Email: info@gtiswitch.com
    Website: https://gtiswitch.com/

  • Uganda and Egypt to Boost Cooperation in Investment, Capacity Building and Water Resources Development

    Uganda and Egypt to Boost Cooperation in Investment, Capacity Building and Water Resources Development

    Uganda and Egypt to Boost Cooperation in Investment, Capacity Building and Water Resources Development.

    KAMPALA, Uganda, August 5, 2025 — In a landmark moment for regional cooperation, Uganda and Egypt have concluded the Second Round of Bilateral Consultations at the Serena Hotel in Kampala, cementing a dynamic new framework to bolster collaboration in investment, capacity building, and the sustainable development of water resources. This agreement, forged through high-level dialogue, underscores the deep historical and cultural ties between the two nations and sets the stage for transformative joint initiatives that promise to enhance economic growth, regional stability, and environmental sustainability across the Nile Basin.The consultations, marked by a spirit of mutual respect and shared ambition, were led by Uganda’s Minister of State for Foreign Affairs, Hon. Henry Okello Oryem, who commended Egypt for the enduring partnership that has already delivered impactful joint projects. Highlighting the shared history and values that bind the two nations, Oryem emphasized that the new cooperation framework will build on past successes, unlocking a broader spectrum of opportunities in sectors critical to both countries’ development. He expressed optimism that the strengthened partnership would catalyze innovative projects, fostering economic resilience and improving the quality of life for citizens in both nations. Egypt’s Minister of Foreign Affairs, H.E. Badr Abdelatty, reciprocated the sentiment, praising Uganda’s proactive leadership in advancing regional peace and security—a cornerstone of stability in East Africa. Abdelatty reaffirmed Egypt’s commitment to deepening ties, outlining a multifaceted agenda for cooperation. This includes protecting and promoting mutual investments, streamlining immigration processes, enhancing technical collaboration, and building capacity in key sectors such as energy, agriculture, and public administration. By aligning their expertise and resources, both nations aim to create a robust platform for sustainable development and economic diversification. A pivotal element of the new framework is the localization of Egyptian industries in Uganda, with a particular focus on pharmaceutical manufacturing, including vaccines and other critical medical products. This initiative is poised to strengthen Uganda’s health sector, reduce reliance on imports, and create jobs, while leveraging Egypt’s expertise in industrial innovation. By fostering technology transfer and local production, the partnership aims to enhance access to affordable healthcare solutions, addressing pressing public health challenges in the region. Equally significant is the commitment to joint projects along the Nile Basin, a vital lifeline for both nations. The two countries will collaborate on ambitious infrastructure initiatives, including the construction of dams to improve water storage and energy generation, groundwater harvesting to ensure sustainable water access, and mechanized irrigation systems to boost agricultural productivity. Additionally, solar energy projects will be prioritized to harness renewable energy, aligning with global sustainability goals and addressing the growing demand for clean power. These efforts reflect a shared vision of managing the Nile’s resources responsibly, balancing economic development with environmental stewardship. The consultations were enriched by the participation of Egypt’s Minister of Water Resources and Irrigation, Prof. Hani Sewilam, alongside other senior Egyptian officials, signaling the strategic importance of water resource management in the partnership. Their presence underscored the critical role of the Nile in shaping the developmental aspirations of both nations, with collaborative projects designed to ensure equitable access to water while fostering resilience against climate challenges. This renewed partnership between Uganda and Egypt is more than a bilateral agreement—it is a bold step toward regional integration and shared prosperity. By combining Uganda’s strategic position in East Africa with Egypt’s technical expertise and industrial capabilities, the two nations are poised to set a model for African cooperation. As they embark on this journey, the framework not only strengthens their bilateral ties but also contributes to the broader goals of peace, sustainability, and inclusive growth across the continent.

    Explain Nile Basin projects
    Regional water management strategies
  • +234 802 422 2404
  • info@prtimesafrica.com
  • Suite A4, Real Tower Center, Ekukinam Street, Utako Abuja

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